Writing and editing content about sneakers and street fashion – yes, it was as fun as it sounds. And an education to boot. In addition to daily management of the writing team (each member tasked with producing 15+ stories a day), I also edited Sneaker Freaker’s 15-years-in-the-making magnum opus, ‘The Ultimate Sneaker Book’. Published by Taschen, the 650-page beast comprises stories plucked from 15 years of Sneaker Freaker’s iconic magazine. The book sold out across the globe.