About

I've been a compulsive writer for as long as I can remember. If I didn't commit something to paper how could I be sure that it happened? If I didn't catalogue teenage heartbreak in my journals – which now consume a sizeable plot of real estate in my long-suffering parents' garage – did it even happen? Eventually (and fortunately) writing became financially viable.

In 2011, I kicked off my copywriting career with international skin care company Aesop. Three years as a full-time in-house writer with the brand polished my writing and editing skills, and honed a sharp eye for detail, attention to syntax, grammar, punctuation and rhythm. I continued to write for the brand on a freelance basis for many years.

When writing and editing, I strive for exacting language. Prizing concision and clarity, I hold fast to Rule 17 of seminal text The Elements of Style: omit needless words – a mantra and practice essential to clean, clear and well-written copy.

I currently work as Creative Director – Storytelling at Melbourne-based creative studio, PLAYGROUND.

Prior to this incredible role, I held the position of Senior Copywriter at Movember, the world’s leading men’s health charity. And before Movember, I revelled in my position as Senior Copywriter at Cornwell, one of Australia’s leading creative studios specialising in lifestyle branding and exceptional creative across retail, luxury, finance, fashion, property, commercial and hospitality.

As a writer and creative director, I help brands create and deliver a consistent tone, voice and presence, anchored by strong, original and heartfelt storytelling.

FAVOURITE READS OF 2025
For couldn’t-put-it-down recommendations, see those in bold.

Amma Saraid de Silva
The Blue Between Sky and Water Susan Abulhawa
There Are Rivers in the Sky Elif Shafak
Grief is the Thing with Feathers Max Porter
The Book of (More) Delights: Essays Ross Gay
All Fours Miranda July
Reservoir Bitches Dahlia de la Cerda
When The Bulbul Stopped Singing: A Diary of Ramallah under Siege Raja Shehadeh
Odyssey Stephen Fry's Greek Myths Stephen Fry
Young Mungo Douglas Stuart
Enduring Love Ian McEwan
The Hundred Years' War on Palestine Rashid Khalidi
Writing Down the Bones: Freeing the Writer Within Natalie Goldberg

FAVOURITE READS OF 2024
For couldn’t-put-it-down recommendations, see those in bold.

The Sunbird Sara Haddad
The Ministry of Time Kailane Bradley
The Message Ta-Nehisi Coates
I Who Have Never Known Men Jacqueline Harpman
A Day in the Life of Abed Salama Nathan Thrall
The Book of Delights Ross Gay
The Palestine Laboratory Antony Loewenstein
Behind You Is the Sea Susan Muaddi Darraj
The Power of Fun Catherine Price
The Distance of the Moon Italo Calvino
Notes of a Native Son James Baldwin
Solider Sailor Claire Kilroy
A Collection of Essays George Orwell
Dark Days James Baldwin
Antarctica Claire Keegan
The Road to the City Natalia Ginzburg
Paradais Fernanda Melchor
The Little Virtues Natalia Ginzburg
Against the Loveless World Susan Abulhawa
Mornings in Jenin Susan Abulhawa
This is Not Miami Fernanda Melchor
The Details Ida Genberg
At Night All Blood is Black David Diop
Cat’s Cradle Kurt Vonnegut
Demon Copperhead Barbara Kingsolver
Homegoing Yaa Gyasi
The Most Fun We Ever Had Claire Lombardo
Circe Madeline Miller
Second Place Rachel Cusk
On Palestine Ilan Pappé, Noam Chomsky
Shuggie Bain Douglas Stuart
The Inseparables Simone de Beauvoir
Held Anne Michaels

FAVOURITE READS OF 2023

My Name Is Lucy Barton Elizabeth Strout
Invisible Cities Italo Calvino
Convenience Store Woman Sayaka Murata
Confabulations John Berger
Minor Detail Adania Shibli
Songs for the Dead and the Living Sara M Saleh
So Late in the Day Claire Keegan
Simple Passions Annie Ernaux
Kitchen Banana Yoshimoto
Nothing to See Here Kevin Wilson
The Secret Lives of Church Ladies Deesha Philyaw
Western Lane Chetna Maroo
No Country for Old Men Cormac McCarthy
Hydra by Adriane Howell
The Neapolitan Series Elena Ferrante
Drive Your Plough Over the Bones of the Dead Olga Tokarczuk
Foster Claire Keegan
The Song of Achilles Madeline Miller
The Labyrinth Amanda Lohrey
Cold Enough for Snow Jessica Au
Boy Swallows Universe Trent Dalton
Small Things Like These Claire Keegan
Misunderstanding in Moscow Simone de Beauvoir
Detransition, Baby Torrey Peters
Never Let Me Go Kazuo Ishiguro
Home Fire Kamila Shamsie
All That I Am Anna Funder
Hamnet Maggie O’Farrell
Parable of the Talents Octavia E. Butler
The Rabbit Hutch Tess Gunty
The Trio Johanna Hedman
Olive Kitteridge Elizabeth Strout
Dinosaurs Lydia Millet
The Yield Tara June Winch
Sula Toni Morrison