Cornwell (where I worked as Senior Copywriter) was tasked with creating the brand identity for leading developer GURNER™’s most ambitious project to date: Saint Moritz on the St Kilda Esplanade.
For this epic project—which aimed from the outset to redefine the luxury residential market—Cornwell worked closely with the client to build a unique brand story. Named for ice rink built in 1939, which occupied the present-day site until -centry’ the way in which Saint Moritz came to life and was presented to the world was as unq