Berlin-based Merz b. Schwanen was born in 1911. But the brand blew up on global radars in 2022 after its guest appearance on The Bear. Carmy’s go-to white tee was a Merz b. Schwanen staple, igniting widespread interest in this family-run business and its impeccably designed, beautifully made clothing. I was contacted by Merz b. Schwanen to refresh brand copy, and aid with ongoing copy needs.