For its global website refresh in 2017, I created new product copy for each of Aesop's (at that time) 103 SKUs across its skin, hair, body, fragrance, gift kit and home ranges. In addition, I crafted copy for each product's 'how to use' instructions as well as 'accompany with,' which details the product's suggested place in a well-rounded Aesop regimen.

Image via Aesop