Since Aesop uttered its first social media murmur in 2011, I've delighted in my role (currently a contractor) as primary generator and writer of content. Unique in its non-skin care focus, Aesop's Twitter represents - in bite-sized sentences - the brand's wide-ranging interests and famed intellectual curiosity.
Within a year of posting Aesop's first image on Instagram, I was ecstatic to witness our following swell to 50,000, enjoying a period as an Instagram-recommended account.
With design representing an integral pillar of Aesop's brand, interests and focus, I steered our Instagram presence in a design-focused direction, creating the brand's first digital space showcasing its global stores in a single catalogue. Today, Aesop's global architectural goings-on are shared with 120,000 (and climbing) Instagram followers.
Image credit: Aesop Mitte, via aesop.com; Lion Mane Jelly Fish 2014 by Alan Weir