I've been a compulsive writer for as long as I can remember. Seemingly, if I didn't commit something to paper, how could I be sure that it happened? If I didn't catalogue teenage heartbreak in my journals – which now consume a sizable plot of real estate in my long-suffering parents' garage – then was it really heartbreak? Eventually – and fortunately – writing became financially viable.
After obtaining a Bachelor of Communication from RMIT, I contributed on a freelance basis to various online publications, and worked with leading digital agencies on wide-ranging projects.
In 2011, I commenced as a copywriter with international skin care company Aesop. Three years as a full-time writer (and three subsequent years working as a freelance writer for Aesop’s Creative and Digital teams) polished my writing and editing skills, and honed a sharp eye for detail, attention to syntax, grammar, punctuation and rhythm.
When writing and editing, I strive for exacting language. And prizing concision and clarity, I hold fast to Rule 17 of seminal text The Elements of Style: omit needless words – a mantra and practice essential to clean, clear and well-written copy.
I currently work as Senior Copywriter at Cornwell, a design studio specialising in lifestyle branding and exceptional creative across retail, luxury, finance, fashion, property, commercial and hospitality.
As Senior Copywriter, I focus largely on helping brands to create and deliver a consistent brand voice and presence. From social media to individual campaigns to placemaking strategies to brand books crafted to articulate a brand’s essence, I work across a diverse range of projects targeting diverse audiences.
I have always relished the variety and stimulation that comes from working freelance. In recent years, I’ve written for Melbourne-based condom brand, Jonny; custom gift box startup, Stellar; high-end handbag and accessories label, A-ESQUE; and DENFAIR, ‘Australia’s leading destination for contemporary design and art for professional designers, architects, interior stylists and lovers of design’, to name but a few.
CURRENTLY READING Charles Dickens: A Life | Claire Tomalin
FAVOURITE RECENT READS
Purity | Jonathan Franzen Lincoln in the Bardo | George Saunders All the Birds, Singing | Evie Wyld 1984 | George Orwell Here at The New Yorker | Brendan Gill The Sense of an Ending | Julian Barnes
FITNESS Weight training | Boxing | HIIT | CrossFit
CAFÉ HOPPING & APEROLLIN' I balance a commitment to health and fitness with a keen interest in food (all of it) and wine. A significant chunk of my time and funds is thrown at Melbourne’s cafes, bars and restaurants, which gives me great joy as well as an endless stream of writing material.
NOVA-DWELLING Melbourne's Nova Carlton independent cinema is my happy place. Nearby Readings bookstore provides an excellent pre-film place to mill about, the ice creams are second to none, taking wine into the theatre is encouraged, and post-viewing, Heartattack and Vine offers warm nooks in which to debrief over the week’s recommended wine specials.