For A-ESQUE's full website refresh, I created new copy for each leather piece and accessory featured in the brand's online store. Assisting with tone of voice development, my aim was to establish consistency and tone befitting the brand's high-end positioning. I continue to work with A-ESQUE on new product copy and assorted comms.
Founded in 2012 by Amanda Briskin-Rettig, an Australian-born designer who founded accessories giant Mimco, A-ESQUE crafts bags and accessories from the finest Italian leather – all by hand in its bustling Melbourne atelier. The brand’s booming online store is supported by standalone boutiques in Sydney and Melbourne, and in Lane Crawford, one of Hong Kong and China’s finest department stores.